Advanced Strategies - Problems Solved

"Information Resource Management is the lens through which IT sees the business. So both sides don’t lose focus on the relationship between the business, the technology, and the customer."
Mark Ouska

Consulting

Problems Solved

	Consulting - Major Business Application Software Vendor

There was no single source to obtain customer information. Some information was in the Sales Department, some in Marketing, some in the Telemarketing Company. The customer file was not easily accessed.

WHAT WE WERE ASKED TO DO

Help develop a standard customer information database.

APPROACH TAKEN

An information model was developed with the Sr. Vice President of Sales/Marketing, the President of the Telemarketing Division, Regional V.P. and the data processing staff.

RESULT

The database subsequently developed was so stable that they did not have to make any changes in more than three years. This project led to multiple consulting engagements and other opportunities with this organization.